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#FiveTipsFriday Tweeting for Business
As you may have seen last week, we recently published a white paper called Tweeting for Business. We have gotten very positive feedback so far, but we thought you might want a sort of preview of the...
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Manage Your Marketing: Trying New Platforms
Ever since social media became a significant part of the marketing picture, there is one thing that we have seen repeatedly – a sense that companies and are feeling overwhelmed at how quickly platforms...
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Manage Your Marketing: Should you “do” social?
Not long ago, we had a client come in for a meeting. It was one of those nice face-to-face catch-up meetings that we love to have with our clients. One of the things the client wanted to talk to us...
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Dear Marketing World: ROI is NOT A Unicorn
If you use Facebook often, you may have noticed that on occasion, Facebook will show you a “recommended page” to like right in the middle of your news stream. Some of the recommendations I have gotten...
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Manage Your Marketing: Personal Versus Personable
About three years ago, when I first started blogging and tweeting, there was one overriding benefit perpetually tied to social media. Now, it was proclaimed, you could “Humanize your brand.” In...
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Rushing into Social: A Cautionary Tale
We’ve been telling you for a long time now that rushing into “the next big thing,” especially online, is not a great strategy. In fact, it cannot really be called a strategy at all. It’s more simply...
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Manage Your Marketing: Don’t Worry About Owning Social Media. Worry About Sales!
When Social Media became an increasingly powerful force in the business world, there arose in parallel an echoing question that moved from city to city, from industry to industry. That question was,...
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Manage Your Marketing: Your Employees Now Represent You Online
What do you care about this “social media stuff” anyway? Your company isn’t involved in it. You checked to see if there was any “buzz” about you and your products. Nothing. So who cares about tweeting...
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Social Media and the Sales Cycle
There was an interesting article in BtoB Magazine recently. Written by Julie Bee, who titles herself as “chief connector” at a social media agency, the article posits that social media can help shorten...
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#FiveTipsFriday Your Twitter Bio
It seems like such a simple thing. Talk about yourself in 160 characters or less. That’s what Twitter requires of you when you fill out your Twitter bio. If you’re using Twitter for personal purposes,...
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Social Media is so noisy it’s quiet
Not long ago, we wrote a post about a meeting we had with a client of ours. Our client wanted to know if they should start jumping into social media marketing. They fully expected us to say yes – they...
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The end of the (social media) world as we know it
As we mentioned last week, we recently read a post by Frank Eliason on Social Media Today that resonated with us. In case you don’t know, Frank Eliason gained a lot of respect in the business,...
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Looking for Love in All the Wrong Places
As a business, if you are using social media, you are assuming that you will have the opportunity to grow your online community, promote your brand, and ultimately, of course, you are hoping you will...
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Manage Your Marketing: RFQs and RFPs in the Online World
If you are a marketer who does not work within a marketing department in a company, you know that receiving an RFQ (Request for Quote) or RFP (Request for proposal) is exciting. It’s also perhaps the...
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Manage Your Marketing: Your Time is NOT Free
It is easy to rationalize social media marketing as a tactic that is more cost-effective than traditional marketing. This post by Erik Deckers suggests that traditional marketing is barely worth your...
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#FivetipsFriday More Memorable Company Literature
Your company’s literature – sell sheets, brochures, corporate overviews, and more – can on some occasions serve as your handshake with existing or potential customers. If you cannot be there in person...
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Manage Your Marketing: The Influence Game
When you first sign up for Twitter, you are given some ideas regarding who you can start to follow. I still remember some of the suggestions I got when I signed up three years ago. I could follow...
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Manage Your Marketing: Social Media and the Intern Issue
Quite often, when we talk to companies about beginning to use social media marketing, we are told that they would really love to, but they just don’t see how they can incorporate that much extra time...
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#FiveTipsFriday Building Online Credibility
The word “relationship” is used a lot when describing how companies should approach social media marketing. You need to build relationships with your audience, relationships with your customers, and...
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